Riyadh September 2013:
NADEC one of the largest dairy and juice businesses in the region has been exploring a number of experiential marketing activities across the Kingdom. As a leading Juice manufacturer and one of the leading food brands in the region it has been running a number of ‘Juice lounge’ activities in a number of major malls across the Kingdom. The ‘Juice lounge’ concept helps to explain how the juice is manufactured, highlights the health benefits of natural fruit juices and encourages consumers to try both new and existing products from the company. It also provides a platform for consumers across the region to better understand the care and effort taken by the company to provide some of the healthiest, tastiest fruit juices and provides the company with valuable feedback direct from consumers for future product development.
Azhar Malik Marketing GM said ‘NADEC is one of the biggest juice manufacturers in the region and our aim is to ensure that we deliver high quality, great tasting, and healthy juice products to our consumers across the Kingdom. The Juice lounge concept gives us the opportunity to talk directly to our consumers and get feedback on both the brand and the various new products we have launched. It is part of an integrated marketing programme aimed at taking NADEC and its products to consumers and getting feedback as appropriate to further improve our offering.
Patrick Satamian Chief Executive Officer said ‘We are investing heavily in the Kingdom to develop a brand and products that we are proud of and concepts like the Juice lounge and NADEC Farm gives us the opportunity to interact directly with our consumers, show them what we are doing in the Kingdom, encourage them to try our products and get feedback on what else we can do to meet their needs. We will continue to do what we can to learn from our consumers and take every opportunity to engage directly with them to show how much we care’.