Nadec Foods 20% growth rate continues to accelerate, registers its 10th consecutive quarter of double digits growth 2014/07/20
Riyadh, July 20th, 2014 – For the 10th consecutive quarter, Nadec continues to be one the fastest growing foods/dairy company in the Middle East region as per the recent survey released by Nielsen, with leadership in sales growth rate and distribution increases achieved in all categories where the company compete.
Whilst the market has been growing in middle to high single digits, Nadec is growing overall above 20% with some categories like cheese and UHT reaching 30% growth rate.
Patrick Satamian, Chief Executive Officer, Nadec Foods commented : The results of Quarter 2 confirm the success trend of the start of the year and the past 3 years. The combination of powerful distribution, brand innovations such as Ayran and cheese portions, creative Nadec umbrella Pan Arab communication and most importantly highly committed teams is proving to be a winning formula, leaving most competitors in the region trailing behind. He added: Nadec close working relationships with all suppliers and partners is allowing this success to unfold month after month, and we believe that all drivers are in place to continue this momentum in the months to come
The ranking is based on the Nielsen, which is a leading global information and measurement company that enables companies to understand consumers and consumer behavior. Nielsen measures and monitors what consumers watch (programming, advertising) and what consumers buy (categories, brands, products) on a global basis.
The company has a presence in approximately 100 countries spread across Africa, Asia, Australia, Europe, Middle East, North America, South America and Russia, with around 40000 staff and US$ 6 billion in revenues.