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Full Press Release

NADEC Launch New Juices
2015/04/07

Riyadh, March, 2015 - As part of its ongoing commitment to deliver the highest quality, nutritious food and drink products across the Kingdom and the rest of the GCC, NADEC has launched 2 new delicious fresh juices, Orange carrot and Mango mix fruit. The 2 new flavors are available in 3 sizes, 200ml, 300ml and 1.75 L. These refreshing and great tasting recipes will be available across the Kingdom and the rest of the GCC from March 2015. They complement an already broad range of natural, fresh and exotic juice and dairy products from the NADEC portfolio which appeal to all the family.

Eng. Abdul Aziz Mohammad Al Babtain, Managing Director, NADEC, said: “NADEC continues to innovate and introduce high quality, healthy products to its growing range of products. We are committed to introducing new, high quality products that appeal to all members of the family. These products are made with the highest quality ingredients which are tasty and ‘good for you’ recipes that appeal to all of the family.

Established in 1981 by royal decree, NADEC is one of the leading food, dairy and beverage companies in the MENA region and uses the latest technology to ensure the highest quality standards are met. The company is required to perform over 4000 quality tests per day in order to comply with international quality standards.

Patrick Satamian, Chief Executive Officer NADEC Foods said: “We are absolutely committed to delivering the highest quality food products to our consumers and innovation based on consumer research is key to our growth plans. The launch of these 2 new flavors is part of an ongoing program of innovation to bring healthy, great tasting products that are ‘good for you’ to consumers all around the region. The new flavors have scored highly in consumer research for bringing out great taste and refreshment for all the family. We will continue to innovate, introducing new products and building the NADEC brand with our consumers being at the heart of whatever we do”.

For more information please contact:

Wael Abdel Samad
Weber Shandwick - KSA
Mobile: + 966 504440079
E-mail: wael.samad@ws-mena.com

Basheer Al Najjar
Weber Shandwick - KSA
Mobile: + 966 550508921
E-mail: basheer.elnajjar@ws-mena.com