Nadec continues to be one of the fastest growing foods/dairy company in the GCC 2014/02/20
Riyadh, January 20th, 2014 – For the 8th consecutive quarter, Nadec continues to be one the fastest growing foods/dairy company in the GCC as per the recent survey released by Nielsen, with leadership in growth rate achieved in many categories
In the majority of the categories where Nadec competes, including juices, cheese, milk laban, yogurt, etc… growth is in the area of 20% whilst the market has been growing in middle to high single digits.
Patrick Satamian, Chief Executive officer of Nadec Foods commented: The results of Quarter 4 2013 confirm the trend of the past 2 years. This is an impressive performance by all standards, in terms of continuity of growth as well as quality of growth. We are seeing this taking place in all categories, channels and geographies, which confirms the health of our business. He added: the growth strategies identified in our Strategic Plan are being implemented with high quality and precision quarter after quarter, hence explaining these results.
The ranking is based on the Nielsen, which is leading global Information and Measurement Firm that enables companies to understand consumers and consumer behavior. Nielsen measures and monitors what consumers watch (programming, advertising) and what consumers buy (categories, brands, products) on a global and local basis.
The company has a presence in approximately 100 countries spread across Africa, Asia, Australia, Europe, Middle East, North America, South America and Russia, with around 40000 staff and USD 6 billion in revenues.