Full Press Release

Nadec appoints General Manager Marketing

Azhar Malik to lead Nadec Marketing Growth Plan

Riyadh, September 5th, 2012 – Patrick Satamian, Chief Executive Officer, Nadec Foods, announced today the appointment of Azhar Malik as Marketing General Manager, effective immediately.

Azhar comes to Nadec with a wealth of more than 30 years of diversified experience in the field of Marketing, Business Development, Research and Advertising, working in senior positions with leading companies such as EMI, Showtime, Mars, with postings in Europe and in the Middle East.

Azhar will be responsible for leading all aspects of the Marketing & Promotional activities of Nadec’s portfolio of brands across the region.

Satamian said: We are very pleased to see Azhar join the Nadec Foods Leadership Team and lead the marketing teams to establish the relevant consumer insights, develop brand and creative strategies and product innovation. Under his leadership, I am very confident that a new marketing strategy will be developed to grow the Nadec equity across the numerous categories where Nadec operates and drive sales growth momentum. At the same time, the new approach behind the brand will need to accommodate brand and category expansion in line with the strategic plan.


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