Nadec becomes one of the fastest growing foods/dairy company in the GCC 2013/01/25
Riyadh, January 25, 2013 – During the course of 2012, Nadec became one of the fastest growing foods/dairy company in the GCC as per the recent survey released by Nielsen, with leadership in growth rate being achieved in many categories
Patrick Satamian, Chief Executive officer of Nadec Foods commented: Nadec experienced during 2012 a step change in its growth rate from historical high single digits to above 20%, positioning the company in leadership position as far as sales growth rate, share gains and distribution growth. Whilst a re-launch of Fresh Milk and Laban took place in Quarter One explaining the share gains, we have also seen similar growth rates in juices and cheese. This is a result of team work across functions, culture change, innovations in many parts of our business and winning spirit.
The ranking is based on the Nielsen, a leading global information and measurement firm that enables companies to understand consumers and consumer behavior. Nielsen measures and monitors what consumers watch (programming, advertising) and what consumers buy (categories, brands, products) on a global and local basis.
The company has a presence in approximately 100 countries spread across Africa, Asia, Australia, Europe, Middle East, North America, South America and Russia, with around 40000 staff and USD 6 billion in revenues.