Abha, February 14th, 2014 – Nadec opened and upgraded a number of distribution, storage and accommodation facilities in the Southern region of KSA, including Abha, Najran, Gizan, Bisha and more.
This investment will support the accelerated growth rate of +20% that Nadec is experiencing in KSA and in the Southern region in the past few years, around 3 times the market growth. It will also support the growth agenda of existing juice, dairy, cheese and desserts categories, whilst serving as a platform for the introduction of new categories and brands in line with the company strategic plan.
Develop and grow
Patrick Satamian Chief Executive Officer, Nadec Foods, said: “The opening and upgrades of these Nadec facilities in southern KSA is part of our drive to continuously develop and grow to meet the needs of our consumers in the South, today and tomorrow. It will allow us to deliver more products with increased quality and freshness, as well as improved service to our customers.
He added: Over the past years, Nadec has made major investment in infrastructure and will continue to do so in the future. With these investments, Nadec is clearly indicating its commitment to the Southern region, as well as to its customers and consumers.