Full Press Release

Nadec Foods on the way to achieve its 3rd year of consecutive double digits sales growth 2014/10/24

Riyadh, December 22th, 2014 –After having grown double digits in the past 2 years to become the fastest growing company in the region, Nadec Foods is now on the way to achieve its 3rd year of consecutive double digits sales growth.

As per the recent survey released by Nielsen, Nadec achieved in November a record share growth in most categories, but in particular in milk and laban, gaining 2 to 3 share points in one month, despite price discounting attempts by many competitors aiming to gain from Nadec market share .

Patrick Satamian, Chief Executive Officer, Nadec Foods commented : The reactions from our sales, merchandising, marketing teams in front of the adverse competitive actions have been very effective as demonstrated by the Nielsen share gains. This is a great defensive move that progressed in an offensive program which will likely allow us to close the year 2014 on a another high note, and position us for a strong start in 2015 towards another record year

About Nielsen

The ranking is based on the Nielsen, which is a leading global information and measurement company that enables companies to understand consumers and consumer behavior. Nielsen measures and monitors what consumers watch (programming, advertising) and what consumers buy (categories, brands, products) on a global basis.

The company has a presence in approximately 100 countries spread across Africa, Asia, Australia, Europe, Middle East, North America, South America and Russia, with around 40000 staff and US$ 6 billion in revenues.