Riyadh, February 5th, 2015 – Nadec continues to be one the fastest growing foods/dairy company in the GCC for the 3rd consecutive year as per the recent survey released by Nielsen, with leadership in growth rate and distribution achieved in many categories at double digits.
It is the 3rd consecutive year that Nadec grows more than 20% each year positioning the company as a solid No2 player, increasing the gap with the 3rd and 4th players whilst continuing to reduce the gap with the market leader. In each year, Nadec grew two times faster than the market, hence gaining market shares in all the categories where it competes, including juices, cheese, milk, laban, yogurt, etc… The same trends apply for the distribution and availability of the Nadec brands.
Patrick Satamian, Chief Executive officer of Nadec Foods commented: The results of 2014 confirm the strong results of the past 2 years where the business was put into an accelerated growth momentum, leveraging many years of build up and development of infrastructure and assets across all aspects of the business, and crossing the 2 billion in revenues for the first time. This is an impressive performance by all standards, in terms of continuity of growth as well as quality of growth. The good news is that this top line growth was accompanied by a very strong double digits profit growth, positioning Nadec Foods as one of the most profitable business in the Food Industry. He added: We see a continuation of the top and bottom line growth in 2015, as in addition to our winning approach on mainstream products such as Milk, Laban, Yogurt, we are leveraging strong newly introduced Innovations such as Cavita Milk Juice, Ayran, Jar Cream Cheese, etc… which have unique selling propositions compared to key competitors. Importantly, the passion and strong commitment of the Nadec teams and talents across all markets and channels will ensure continuous success for our brands in 2015 and beyond.
The ranking is based on the Nielsen, which is leading global Information and Measurement Firm that enables companies to understand consumers and consumer behavior. Nielsen measures and monitors what consumers watch (programming, advertising) and what consumers buy (categories, brands, products) on a global and local basis.
The company has a presence in approximately 100 countries spread across Africa, Asia, Australia, Europe, Middle East, North America, South America and Russia, with around 40000 staff and USD 6 billion in revenues.