Full Press Release

NADEC re-launches Jar Cheese range

Riyadh,February,2015 - As part of its ongoing commitment to deliver the highest quality, nutritious food and drink products across the Kingdom and the rest of the GCC, NADEC has re-launched its cream cheese range in a new modern looking jar with wider caps and a new label design to make it easier to handle, open and enjoy the rich taste of Nadec cream cheese in both flavors.

The two flavors available in five sizes, 140g, 240g, 500g, 680g and 910g are cream and cheddar. These rich and great tasting flavors will be available across the Kingdom and the rest of the GCC from February. They complement an already broad range of tasty dairy products from the NADEC portfolio which appeal to all the family.

Eng. Abdul Aziz Mohammad Al Babtain, Managing Director, NADEC, said: “NADEC continues to innovate and introduce high quality ingredients, healthy products and packaging to its growing range of products. The re-launch represents an important part of the cheese market, and NADEC is now one of the few companies to offer products in all cheese categories fulfilling customer demand for high quality products across the whole range of dairy produce. Al Babtain added: “This expansion will help NADEC achieve its goal of becoming one of the market leaders in the cheese sector”.

Patrick Satamian, Chief Executive Officer NADEC Foods said: “We are absolutely committed to delivering the highest quality food products to our consumers and innovation based on consumer research is key to our growth plans. The launch of the new cheese packaging is part of an ongoing program of innovation to bring healthy, great tasting products that are ‘good for you’ to consumers all around the region. The new shape and design has scored very highly in consumer research and specifically amongst mothers for ease of use and modernity, as well as, maintaining the great cheese taste.

“The jar design and lid has been improved to make it easier to handle and use, as well as improving safety and quality in the manufacturing process. We will continue to innovate, introducing new products and packaging and build the NADEC brand with our consumers being at the heart of whatever we do” Satamian added.

Established in 1981 by royal decree, NADEC is one of the leading food, dairy and beverage companies in the MENA region and uses the latest technology to ensure the highest quality standards are met. The company performs over 4000 quality tests per day to ensure international quality standards.

For more information please contact:

Wael Abdel Samad
Weber Shandwick - KSA
Mobile: + 966 504440079

Basheer Al Najjar
Weber Shandwick - KSA
Mobile: + 966 550508921