Full Press Release

Nadec creates a new Industrial Operations department and appoints General Manager

Ashraf Abu Shaqra to Lead Nadec Industrial Growth Plan

Riyadh, January 30th, 2013: Over the past months, Nadec has taken steps to improve the internal and external manufacturing effectiveness of raw, pack and finished goods, both externally and internally, which resulted in top line and bottom line achievement. 

In order to support the ambitious growth stated in the Strategic Plan, whilst better controlling all aspects related to the manufacturing process, Nadec announced the creation of an Industrial Operations Department which will be composed of a number of functions, including Internal Manufacturing, External Manufacturing, New Category expansion, Business Development, Support Functions.

Patrick Satamian, Chief Executive Officer of Nadec Foods stated: we are very pleased to announce the appointment of Ashraf Abu Shaqra to lead the newly created Industrial department. This department is critical to provide the right quality products with the right quantity to our sales teams, hence continuing the 20% growth momentum experienced so far. In addition, it will play an important role in the achievement of our Strategic Plan.

Ashraf brings with him an extensive experience in the Middle East market. His most recent capacity as the COO for Astra Foods (Astra Group) gives him familiarity to this new post at Nadec. Previous positions he has handled included the post of Industrial Director for a dairy manufacturing facility with Danone back in 2005 and he also worked with Procter & Gamble (P&G) for 17 years covering several locations in the Middle East.